Effective Date: June 2021

Amway Website Visitor Privacy/Cookie Notice

This Privacy Notice describes how Amway International Inc. (“AII”) (7575 Fulton Street East, Ada, Michigan 49355, United States), Amway GmbH (Benzstrasse 11 b-c, 82178 Puchheim, Germany), and your local affiliate (together, “Amway” or “we” or “us”) use personal data collected or received from visitors (“Visitors” or “you”) of this website (“Website”).  It describes how we collect or receive your personal data, the types of personal data we process, how we use, share and protect these data, how long we retain these data, your rights with respect to the processing of your personal data, and how you can contact us about our privacy practices. We act as joint controllers in relation to your personal data.

If you are an Amway Business Owner (“ABO”), please read our ABO Privacy Notice accessible when you log in to the Website as an ABO, which includes information about how we process your personal data when you are logged in on the Website as an ABO. If you are a Registered Customer, please read our Registered Customer Privacy Notice accessible when you log in to the Website as a Customer, which includes information about how we process your personal data when you are logged in on the Website as a Customer.

How We Collect and Receive Personal Data from You

Where we ask you to provide us with your personal data, we will indicate whether providing the personal data is a statutory or contractual requirement, or a requirement necessary to enter into and/or facilitating a contract, as well as whether you are obliged to provide the personal data and of the possible consequences of a failure to provide the personal data.

Amway collects and receives personal data from Visitors in various ways, such as:

Contacting Us. When you contact us through the various communication channels provided on the “Contact Us” webpage of the Website, we collect personal data and other information that you provide. Examples of such personal data include Amway e-mail addresses, telephone numbers or online forms.

Cookies. We also use cookies or similar technologies that collect certain Website usage information when you access, view, and use the Website.  A cookie is a data file placed on a computer or mobile device when it is used to visit websites. We do not enable third parties to place cookies on your device. As long as you do not log on to our services, your data is anonymous, and we cannot link any provided information to you. The table below provides an overview of the cookies we use and why we use them.

  • The following cookie is essential for our Website to function. 






To provide load balancing   functionality



To load balancing functionality



To keep the technical   session tracked


1 year

To store cookies acceptance information


1 year

To store cookies acceptance   information


1 year

To store cookies acceptance information


11 years 5 months

To store sorting   information


11 years 5 months

To store products layout information



To enable security   mechanisms

  • The following cookies are required to gather statistics and analyse website functionality






To track across multiple   requests



To   measure latency for server performance monitoring



To identify the correct   endpoints for beacon transmission;
contains the session ID for correlation.



Intermediate   store for page-spanning actions



Visitor ID to correlate sessions



Session   timeout

  • The following cookies are used for analytic purpose, for services which we are using: Tealium, Qualtrics survey, Heap Analytics, Lucky Orange, Bambuser.





1 year 1 month

User cookie (stores user_id,   identity, other ids)


1   year 1 month

Event   properties cookie (stores properties set by addEventProperties API)


30 min

Session properties cookie   (stores timestamp and cookie domain/path)


1   year

To   record a time stamp of when you visit to our site has started,
the number of   pages you have viewed, the number of visits you
have had to our site and a   unique ID


10 min

ID of the visitor's current   recording


2   years

Unique   identifier for the visitor


1 year

Total number of visitor's visits


6   months

URL   of the visitor's original referrer, if any


6 months

URL of the visitor's original   landing page, if any


3   months

This   cookie is used to track whether we should display the
Intercept on repeated   user visits


6 months

Persistent cookie used for   preventing multiple responses


30 min

This cookie is used in tracking to attribute statistics to a single session.


30 days

This cookie is used to attribute statistics to a single show.

_ bamls_cuid

1 year

This cookie is used to enable reporting and dashboards per customer.


1 year

This cookie is used to attribute statistics to a single site user.


30 days

This cookie is used to measure at what point in time after a user viewed a show, the actual purchase was made.

  • The following cookies are used for sharing the site content on social media.





1 year 1 month

These cookies are associated with the AddThis social sharing widget
which is commonly embedded in websites to enable visitors to
share content with a range of networking and sharing platforms


30 min


1 year 1 month


1 year 1   month

  • The following cookies are used for fraud prevention and bot management





1 hour 40 min

These cookies are used to analyse traffic
to determine if it is automated traffic
generated by IT systems or a human user


1 year


1 hour 40 min


3 hours 40   min


1 hour 40 min

  • The following cookie is used for spam and abuse protection





6 months

SPAM protection service provided
by Google that helps protect websites from spam and abuse.
It may analyse traffic, (potentially containing Users’ Personal Data)
with the purpose of filtering the parts of traffic recognized as
Bots or SPAM and “keeping automated software from engaging
in abusive activities on your site”.

You may disable cookies in your browser’s settings (e.g., under the “Preferences” or “Internet Options” features of your browser).  Note, however, that some features of the Website may not function properly if you disable the use of cookies.  For detailed information on how to manage or delete cookies, visit http://www.allaboutcookies.org/.

The Types of Personal Data We Process

Through the cookies listed above under the section “How We Collect or Receive Personal Data from You” we collect information regarding your Website usage, IP-address, browser type and operating system.

In addition, when you communicate with us through various communications channels, we collect your contact details, such as your name, email address, address, telephone number, and/or fax number. You may also voluntarily provide other personal data in connection with your inquiries or comments. We encourage you, however, to provide no more personal data relating to you than is necessary in order for us to provide an appropriate response to your inquiries or comments. 

We may process other personal data in exceptional circumstances only. If we need to process other types of personal data about you, we will make sure that you are informed about the processing of such personal data and that there is a valid legal basis for doing so (e.g., your consent).

How We Use the Personal Data We Collect 

We only process your personal data to the extent it is necessary:

(I)For the performance of an agreement with us or in order to take steps at your request prior to entering into an agreement with us; 

(II)To comply with our legal obligations, including to:

  • Comply with laws which require us to retain records; and
  • Comply with any other laws which may be applicable to us.

(III)For the purpose of our legitimate interests, including to: 

  • Address your comments or inquiries;
  • Communicate with you;
  • Operate, evaluate, and improve our products, business, and services, including by:

-Tracking and analysing your use of our services;

-De-identifying your personal data in order to carry out analysis on information which does not identify you; and

-Improving our services; 

  • Prevent and protect you, us, and others against fraud, unauthorised transactions, claims, and other liabilities;
  • Ensure compliance with company policies and industry standards; and 
  • Process personal data for internal administrative purposes. 

How We Share Personal Data

Amway does not sell, rent, or trade your personal data. We do share your personal data among us as joint controllers and with:

  • Related entities operating direct selling businesses around the world under the company name Amway, to whom it is reasonably necessary or desirable for Amway to disclose personal data; 
  • Providers of infrastructure- or platform- or software-as-a-service solutions, software development services, information system maintenance services, record management services or marketing services; 
  • Government authorities or other third parties, if required or allowed otherwise by law or reasonably necessary to protect the rights, legal interests, property, or safety of you, others, or ourselves. 

International Data Transfers

We transfer the personal data we collect about you to entities within the Amway organization, as well as to third-party service providers that process personal data on our behalf. Some of these companies and service providers are located in countries other than the country in which the personal data was originally collected.  The laws of those countries may not have the same level of data protection as the country in which you initially provided the personal data.  When we transfer your personal data to other countries, we will protect that personal data as described in this Privacy Notice and in accordance with applicable law.

How We Protect Personal Data 

We maintain appropriate technical and organizational security safeguards designed to, protect the personal data we process against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure, or use. 

How Long We Retain Personal Data

We store personal data as long as necessary to fulfil the purposes for which we collect the data (see above under “How We Use the Personal Data We Collect”), except if required or allowed otherwise by law.  Please contact us using our contact details provided below if you have any questions with respect to our data retention practices.  

Links to Other Websites

The Website may contain links to websites maintained by third parties, whose information and privacy practices are different than ours. We are not responsible or liable for the information or privacy practices employed by such third parties. We encourage you to read the privacy statements of all third party websites before using such websites or submitting any personal data or any other information on or through such websites.

Updates to this Privacy Notice

Amway may update this Privacy Notice from time to time.  We will notify you of any significant changes to this Privacy Notice on the relevant Amway websites, in official Amway publications, or through other appropriate communication channels. All changes shall be effective from the date of publication, unless otherwise provided in the notification.

Your Rights

Subject to the relevant legislative provisions, you have the following data protection rights: 

The right to access

You have the right to obtain confirmation as to whether or not your personal data are being processed and, where this is the case, access to the personal data. You also have the right to ask us for a copy of your personal data. 

The right to rectification 

You have the right to ask us to rectify personal data about you that you think are inaccurate. You also have the right to ask us to complete data you think are incomplete. This right always applies. 

The right to erasure 

This is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of your data where there’s no compelling reason for us to keep using the data. This is not a general right to erasure; there are exceptions, e.g. if we have a legal obligation to keep your data.

The right to restriction of processing 

You have the right to ask us to restrict the processing of your personal data in certain circumstances.

The right to data portability 

This right only applies to personal data you have given us. You have the right to ask that we transfer the data you gave us to another organisation or give the data to you. 

The right to withdraw consent

Where you have provided us with consent to process your personal data, you have the right to withdraw your consent at any time. This will not affect the lawfulness of the processing that has been carried out based on your consent prior to the withdrawal.

The right to object 

When we process your personal data for purposes of pursuing our legitimate interests, you have the right to object to such processing at any time.  If you object, we will stop the processing unless we have strong and legitimate reasons to continue using your data.

If you would like to learn more about any of these rights, please contact us at PrivacyOffice@amway.com.

The right to lodge a complaint

If you have concerns about the way we handle or process your personal data, please contact our Privacy Office (contact details below) who will investigate the matter and report back to you. If you are still not satisfied after our response, depending on the law of the country where you live or work, you may have the right to complain to a data-protection regulator.

How to Contact Us

If you have any inquiries about this Privacy Notice, if you would like to update information we have about you, or if you wish to exercise your data protection rights, you may contact your local affiliate via the contact form or our Privacy Office by e-mail (PrivacyOffice@amway.com). 

Withdraw your consent

Where we have obtained your consent for the processing of your personal data, you have the right to withdraw your consent at any time. This will not affect the lawfulness of the processing that has happened based on your consent prior to the withdrawal.

Reconsider your consent